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There are some things I simply can not imagine together…
…my mother at a hip-hop concert (though I went with my father to a Korean pop concert once, it was pretty funny!)…
…baked pastries (roast pork buns excluded) at an Asian restaurant..
…and now a classic fast food restaurant chain creating a capsule collection for an edgy French fashion retailer.
But a new collaboration – McDonald’s for Colette – has just launched at Colette thoroughly perplexing me. It would be one thing for McDonald’s to partner with a mass market retailer like H&M; fast food and fashion may go well together. But this collection for Colette is interesting and unexpected.
McDonald’s iconic images from it’s fries in a large box to it’s multi-layered Big Mac are actually recreated in a fun and chic way. The pixelated hexagon design pays a subtle homage to these familiar foods but also makes the designs more neutral and ultimately wearable. I’m definitely intrigued by the shirts, phone cases, and notebooks (prices ranging from 10-35 Euros).
What do you think?